We’re thrilled to officially introduce our first Osmium Data Group TrendScape report for Data Protection.
The Genesis
The TrendScape concept has been an instrumental part of Osmium Data Group’s identity since the company’s launch in February 2025, and is our flagship deliverable.
From day one, our goal was to design a reusable research framework combining deep technical insights with a strong regional focus, looking not only at technological maturity, but also at the ability to meet regional regulatory requirements and trends, without losing sight of broader industry trends, challenges, and opportunities.
How To Read the TrendScape
In addition to the regular content readers will find in market research reports, the TrendScape adds extra context with:
- Customer Journeys: we acknowledge that organizations have different requirements based on their size and verticals. Some may be regulated, others not. Some may seek the most comprehensive suite of regulatory & compliance data management support, others just want a “good enough” solution to affordably protect their environment.
- Regional Focus: vendor positioning on our TrendScape Portfolio Positioning Matrix (the “TrendScape Matrix”) is a compound score of the ability to meet technical data protection requirements (based on strategic capabilities requested by customers) and the ability to address EMEA regulatory challenges and market trends.
- Vendor Opportunities: Instead of looking at vendor placement in the traditional context of winners and losers, we interpret positioning in opportunity areas, where the vendor opportunity aligns with defined customer journeys and concrete EMEA use cases. We develop this further in the “TrendScape Vendor Opportunities” visual, providing guidance to customers and helping them understand why vendors in a specific area should be considered.
Data Protection 2025: Key Excerpts
The key trends we identified this year include data sovereignty, regulatory compliance, cyber resiliency, virtualization platform alternatives, and AI adoption.
This inaugural report includes 17 mainstream data protection vendors. The report comprehensively covers each vendor, taking into account their background and portfolio, and how their solution meets our technical assessment criteria.
We also cover solution portfolio and strategy alignment with EMEA Growth Trends in 2025. We provide a comment on each vendor’s technical and EMEA readiness positioning, taking into account strengths and improvement opportunities.
The TrendScape Matrix for Data Protection
We are excited to share what might be the most sought-after piece in our report: the TrendScape Matrix. It illustrates how vendors compare across two dimensions (technical maturity and EMEA readiness) based on our 2025 evaluation.
As previously highlighted, this placement must be analyzed in the context of the customer journey, regional focus, and vendor opportunities.
The full report provides deep insights about market trends, our observations, and actionable insights for decision-makers.
Why Osmium Data Group
We launched Osmium Data Group with one purpose: to serve as a trusted, independent analyst voice for the EMEA region, representing the interests of regional organizations and delivering content tailored to their context.
To achieve this, we have built upon our reputation as knowledgeable and unbiased industry analysts, keeping factual reporting, impartiality, and clarity as our foundational values.
In addition, we utilize our native multilingual fluency to the fullest extent, closely following the latest developments in technology, regulatory policy, and sovereignty, while also keeping a close eye on industry news.
Our mission is to deliver meaningful value to our audience through clear, actionable insights, with professionalism, consistency, and respect for our values. Whether you are a technology practitioner, a decision-maker, or a vendor, we welcome your insights and collaboration as Osmium Data Group continues to grow.
Explore the Full Report
To dive deeper into the EMEA Data Protection landscape, secure your copy of the Osmium Data Group TrendScape for Data Protection 2025.
The full report, a 48-page document, includes:
Comprehensive Research Content
- Executive summary
- In-depth analysis of 2025 EMEA Data Protection Trends
- Evaluation of 17 mainstream data protection vendors
Strategic & Technical Insights
- Technology landscape: strategic and innovative capabilities, use cases, and deployment models
- Core Insights sections providing context, interpretation, and actionable recommendations
Exclusive Visual Frameworks
- TrendScape Customer Journey
- TrendScape Portfolio Positioning Matrix
- TrendScape Vendor Opportunities
- TrendScape Capability Matrix (side-by-side comparison)
- TrendScape Key EMEA Observations
Plus: Analyst commentary, market guidance, and actionable recommendations to support decision-making across the EMEA region.
How to Get the Report
- Individual professionals can purchase and download the full report here (Individual Access License for personal use only).
- End-user organizations (Enterprises, IT departments, and Decision-making teams) and participating vendors should contact us to obtain the appropriate Enterprise or Vendor License, granting internal distribution and usage rights.
