Cut through the noise. Build a smarter data strategy in EMEA and beyond.
Practitioner-led advisory from people who have been inside the industry — independent, agile, and accessible without the big firm price tag.
Latest Research
Key EMEA takeaways and market intelligence for data protection vendors.
Navigating EU regulatory nuances and sovereignty requirements.
Data-driven sustainability analysis for enterprise storage, in collaboration with Infinidat.
Latest Videos
Latest Articles
WORK WITH US
Like what you’re reading? We work directly with technology vendors across EMEA — from research and evaluations to custom projects. Scroll down to find out more.
ACHIEVE MORE
Turn Insights Into Impactful Results
Actionable Insights
Data-driven insights to refine strategies, make informed decisions, and stay competitive.
Unbiased Evaluations
Objective evaluations to highlight strengths, meet needs, and foster trust.
Empowering Technology Decision Makers Through Our Core Brands
Staying ahead in today’s fast-moving technology landscape requires more than just innovation—it demands clear insights, compelling storytelling, and informed discussions. Osmium Data Group brings together independent research, expert media coverage, and thought-provoking conversations to help decision-makers and technology leaders make sense of the evolving market.
Discover how our three core pillars—Osmium Insights, Osmium Media, and Osmium Podcast—deliver knowledge, analysis, and perspectives that matter.
Make informed decisions with unbiased, data-driven research.
Whether you’re evaluating emerging trends, comparing technologies, or understanding market shifts, Osmium Insights provides the clarity and depth needed to navigate the evolving tech landscape.
Gain fresh perspectives from industry experts through insightful articles, video interviews, and event coverage.
Osmium Media delivers compelling stories that explain technology trends, deliver clarity, and avoid the hype, helping decision-makers and decision influencers stay ahead.
Join thought-provoking discussions that cut through the noise.
Osmium Podcast explores the latest in technology, regulation, and sustainability, giving you the insights and context needed to understand where the industry is headed, and how organizations can address challenges.
Supporting Technology Vendors & Solution Providers
We equip technology vendors with tailored insights, comprehensive evaluations, and custom solutions to highlight their strengths, optimize strategies, and excel in a competitive market.
Market Research
We analyze emerging trends, industry dynamics, and competitive landscapes to help you make informed decisions and seize growth opportunities.
Evaluations
From technology assessments to capability benchmarking, we deliver objective insights to identify the best fit for your goals.
Custom Projects
Need something unique? Our bespoke services are designed to address your specific challenges, delivering tailored insights and strategies that drive results.
ABOUT US
Who We Are?
We are a boutique research and advisory firm dedicated to empowering technology vendors. With a deep understanding of the data infrastructure market, we deliver actionable insights and strategic guidance to help our clients stand out, innovate, and achieve their business goals.
OUR SERVICES
Why Choose us?
At Osmium Data Group, we combine agility, niche expertise, and deep market knowledge to deliver tailored, vendor-agnostic insights that highlight your strengths and drive measurable results.
Voices of Industry Leaders
Discover how our insights have empowered leaders and innovators.
“Osmium Data Group’s white paper on green IT was instrumental in showcasing the sustainability benefits of our solution.
Their comprehensive analysis helped us engage customers, prospects, our channel partners, and the IT press with clear, data-driven messaging.”
Eric Herzog
Chief Marketing Officer
“Our long-standing partnership with Arjan Timmerman and Max Mortillaro complements our communications strategy across the EMEA region.
Their expertise and independent perspective on data infrastructure and sustainability offer valuable insights on what we are doing right with the industry’s leading enterprise storage platform.”
OUR TEAM MEMBERS
Meet The Osmium Team
Arjan Timmerman
Founder
Head of Operations
With 25 years in IT and a background as an architect, Arjan has designed and implemented infrastructure for organisations across government, finance, healthcare, and technology — including large-scale projects at ASML and the Dutch Government’s Shared Service Center.
Before co-founding Osmium Data Group, he co-led TECHunplugged and worked as an industry analyst at GigaOm, covering cloud, infrastructure, data management, and data protection.
His approach is rooted in problem-solving: translating technical depth into data strategy and actionable guidance for vendors navigating competitive markets.
He regularly contributes to podcasts and video interviews, bringing a practitioner’s perspective to the conversations that matter.
Max Mortillaro
Founder
Head of Research
Max brings more than two decades hands-on experience as an IT architect and senior programme manager — with a background spanning pharma and financial services — to helping vendors navigate market complexities, refine their positioning, and accelerate go-to-market success.
Before co-founding Osmium Data Group, he co-led TECHunplugged and worked as an industry analyst at GigaOm, where he delivered research that shaped vendor strategies and product roadmaps.
His expertise spans virtualisation, cloud, data protection, cybersecurity, and AI-driven IT solutions.
Max regularly contributes to podcasts and discussion panels, and is an advocate for data sovereignty, open-source software, and digital minimalism (the practice of using technology deliberately and on your own terms).
CHOOSE US
Why Make Us Your Trusted Partner
Partner with us to gain independent, unbiased expertise that enhances and validates your product management and marketing strategies. We go beyond repetition, delivering market-rooted insights that foster trust and drive meaningful results.
Niche Expertise
Our deep understanding of the data infrastructure market ensures tailored insights that align with your specific needs.
Actionable, Customer-Validated Insights
We provide unbiased analyses tested against real-world scenarios, helping you align your offerings with customer needs and expectations.
Agility and Customization
As a boutique firm, we adapt quickly to your unique challenges, delivering flexible, high-quality solutions.
Long-Term Value Creation
We focus on building lasting partnerships, offering insights and strategies that drive measurable results and competitive advantage.
OSMIUM MEDIA
Latest Articles
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Beyond Hardware: What Everpure Reveals About the Maturing Storage Industry
Welcome Everpure, goodbye Pure Storage. What does this rebrand tell us about the storage industry? Storage isn’t going anywhere, but in the overwhelming majority of cases, fundamental architectural and design strengths are nowadays considered table stakes. Every customer expects a robust hardware platform that reliably stores their data. Data efficiencies such as deduplication, compression, and
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AI Resilience and Data Protection – Key Takeaways from Commvault SHIFT 2025
Osmium Data Group had the pleasure to cover the 2025 edition of Commvault SHIFT, aired in EMEA on Wednesday 19-Nov-25. The event was rich in content, perspectives, and announcements. We are distilling below the key points and takeaways from our perspective, starting with AI Resilience, then delving into product announcements, to close on Mean Time
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Our First TrendScape is Here: Key EMEA Takeaways for Data Protection
We’re thrilled to officially introduce our first Osmium Data Group TrendScape report for Data Protection. The Genesis The TrendScape concept has been an instrumental part of Osmium Data Group’s identity since the company’s launch in February 2025, and is our flagship deliverable. From day one, our goal was to design a reusable research framework combining
